WHO

You Are The Who

This rebellion is about you. Defeat 90 is about telling the stories that need to be told to entrepreneurs. Too many business media publications celebrate the uber-successful and the gurus for what? This advice is semi-relevant but not really applicable to the everyday business owner. Your story and experiences matter because they can genuinely help someone in their journey. It could be your epic tale of how you barely survived making payroll, which could encourage someone who thinks they're the only ones who struggle with that. Maybe it's a practical step-by-step lesson on how to conquer social media for the person overwhelmed by it all, and you made it look easy. It's become so standard that you are not worth listening to if you do not have enough zeros behind your success. I have even heard it said from successful gurus not to take advice from someone below your net worth. These mindsets are beyond frustrating because this has facilitated two very broken lifestyles that lead to destruction. The first one is this idea of "fake it till you make it," which consequently is lying and has taken to levels of manipulations never before thought possible. The only winners from this mindset are those renting luxury houses, cars, and planes. The second mindset is that of shame for not being more successful. This thinking has led to only sharing exaggerated wins that make us all feel trapped in the game and disingenuous about what is really happening. Most of all, it has stopped authentic conversations about the losses and what could be beneficial in finding a solution. Not to mention it is a very big barrier to real friendship. Something that is desperately needed in the business world to fight the good fight of surviving these very interesting times. Your story matters, and we plan to tell it so that we all win.

Founder's Story

So... I really hesitated to put anything about myself on the site because I don't ever want Defeat 90 to be about me. I never want to be a guru and all that comes with that reputation. All that to say, it would be unfair to ask everyone else to be authentic and transparent about their story and not share mine. So this is me sharing a snippet of my story and why I'm starting this business failure rebellion through Defeat 90.

My story of entrepreneurship started when I was a little kid. Where I was that kid, everyone joked about how I could sell ice to an Eskimo. I could tell many stories from that part of my life, but what defined my business view was my father's experiences as a business owner. See, he was an amazing craftsman and cabinet builder but was terrible as an entrepreneur. This lack of knowledge led to us being very, very poor and creating a lot of insecurities that, as an adult, I'm still overcoming. As a kid, I watched us lose multiple homes, not knowing where food was coming from, and other experiences are tough to talk about. I say all that to show you that my experience with business failure started way before I had my first company.

It also is why I'm indignantly passion about changing the failure rate in business. I have first-hand knowledge of the effects it has on families. For me, Defeat 90 is not just another business. It is the culmination of using everything I have experienced and learned through the pain of entrepreneurship to help you. Me personally, I have had over 16 companies, from truly innovative ideas like One Card, one of the first digital business cards in the world, to terrible apparel companies based on crazy ideas. Through some of my marketing companies, I have helped make businesses millions of dollars with decent exits and many other notable things... What is important to me, you understand, is the fact I have definitely had more failures than successes. These failures might make you want to leave and not engage with our content or community. Stop and think about this. All the business content and different communities mainly focus on the guru's successes. They also promote the heck out of the winners' testimonials from their programs. What about the losers? What about the failures? From a global perspective, why is the failure rate the same if all this training is so effective? I have personally seen more growth through my failures than my successes. The stats show that the age of 45 is when entrepreneurs really start being successful. The unsaid part of this study, I believe, is all the failures that led to their successes. So, being a 40-year-old as I am writing this with over 20 years of entrepreneurial experience, I can say honestly that I know I'm walking into the most successful part of my life, and I want to bring you along, truly learning from the failures. Also I forgot to mention my name is Jeremy.

If You Need To talk I'm Here

More Team Members Coming soon..

Mission Statement: To engage in authentic conversations that explore the depths of healthy entrepreneurship with the hope of solving the 90% failure epidemic and its terrible effects on our families.

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Parting Thought

Using the verbiage of rebellion is not a gimmick. Something has to change because the impact of business failure has on the world is crazy. So, if you want to be a part of changing the world while at the same time growing your business, you are in the right place. It's not going to be easy but anything worth doing is hard.